TOP POSTS: This Week’s Most Read Posts On Hypebot

This week some of our most popular pieces on Hypebot covered a petition urging Spotify, Apple, and Amazon to label indie music, how bot farms are continuing to manipulate streaming numbers, why image is so important in the streaming age, and more. Spotify, Apple, Amazon Urged To Label Indie Music…

What Happens When You Fake Social Media Numbers

There have been a number of stories released in the past week covering a fake LA hard rock band created by a one Jared Threatin who purchased massive numbers of followers, views, and Facebook attendees only to, unsurprisingly, have the "real" tour go up in flames. _____________________________ This was written…

Facebook’s Jess Keeley-Carter Joins WMG As SVP Global Digital Marketing

Warner Music Group has named Jess Keeley-Carter as SVP of Global Digital Marketing, Recorded Music. Keeley-Carter was previously at Facebook, where she oversaw Label Partnerships for Europe, the Middle East and Africa. She previously worked for eight years for Universal Music Groups, as Global Digital Business Manager based in the…

4 Most Important Facebook Practices For 2018’s Artists

When it comes to social media marketing, Facebook is no longer the cool kid on the block, and has in many ways become a social media pariah. All that aside, it remains the most widely used social media platform on the planet and, with the right strategy, can still be…

Facebook Launches Lasso: TicTok, Musically Video Clone With Massive Music Library

Facebook has launched Lasso, a much rumored clone of hugely popular short video lip sync app TicTok. The Musical.ly short music video app was acquired and incorporated into TicToc last year. Facebook is known to fight competition by copying their services, as it did with Snapchat. Lasso also takes full…