iHeartMedia’s latest metaverse move is the launch of ‘iHeartLand’ in Fortnite, and a virtual Charlie Puth concert

Media giant to launch ‘iHeartLand’ inside Epic Games’ hit video game
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Mobile game PUBG expands into virtual concerts, with first performance from K-Pop group BLACKPINK

BLACKPINK will perform in ‘The Virtual’, a fan experience and free to view event
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Epic Games rival Unity partners with Insomniac Events to create ‘the next generation of live entertainment’

Companies plan to build a ‘new, persistent metaverse world’ where fans can watch virtual concerts
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Bruno Mars and Anderson .Paak’s Silk Sonic join Fortnite in partnership with Atlantic Records

The launch includes in-game outfits for players, an in-game radio station, and a player tournament
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