Yesterday, top music industry analyst Mark Mulligan wrote that Niche Is Music’s New Mainstream. But how do you find your own unique niche and connect with what Mulligan calls "a passionate cluster of fans?"Tarryn Meyers says that it is by building a brand that is uniquely you, but can also…
Category archives: DIY
It’s No Longer A Major Label World
If there was still any doubt in your mind that you didn’t need to be signed to a major label in order to succeed in the music industry, wonder no longer, as new data reveals just how much of market share indies have gained in recent years. __________________________________ Guest post…
5 Crowdfunding Myths Exposed
While many artists view crowdfunding as their ticket to music industry success, recent events like the PledgeMusic train wreck may have them second guessing the concept. That said, crowdfunding can still be effective if you know what you’re doing. Here, we look at the truth behind five commonly believed crowdfunding…
How To Prepare To Release New Music [Ariel Hyatt]
Many artists spend so much time and energy writing and recording their music, that they almost ignore the essential steps needed to prepare for and launch its release. Veteran music publicist Ariel Hyatt has created a template to help artists avoid this crucial mistake. _______________________________ By Ariel Hyatt of Cyber…
How Are Music Festivals Becoming More Environmentally Friendly, Sustainable?
The onset of summer means it’s festival season once again – time for rocking out to your favorite artists and spreading good vibes all around. Unfortunately, good vibes won’t be the only things spread around, as festivals typically generate vast amounts of garbage and waste. Here we look at what…
TickTok Owner In Talks To Launch Music Streaming Service
ByteDance, valued at $75 billion thanks in large part to the huge popularity of its TikTok app, is in talks with major labels and publishers to launch a music streaming service, according to multiple sources. The Chinese conglomerate could launch its Spotify competitor as soon as the end of this…
2019’s Biggest Streaming Earners (So Far)
While streaming is often maligned for the reduced amount of revenue it generates for artists, those musicians at the top of the pile are pulling down far more than you might have guessed. Here we look at streaming’s five biggest money makers of 2019 thus far. ___________________________ Guest post by…
Building Passionate Clusters Of Fans: Niche Is Music’s New Mainstream says MIDiA’s Mark Mulligan
In an increasingly fragmented music landscape where algorithms and streaming emphasize songs over albums and artists, success – even on a global scale – is found in the niches, says top music industry analyst Mark Mulligan of MIDiA. "Fandom is fragmenting," says Mulligan, "but it may be the best thing…
Set Realistic Goals, Expectations [Music Biz Weekly Podcast]
This week on the Music Biz Weekly podcast Jay Gilbert and Michael Brandvold discuss why you need to set realistic expectations and goals for any project you are working on. It’s your very first release, thinking that Rolling Stone will review is not realistic. You can’t sell out a show…
Make A Splash By Tapping Into Local Promo Opportunities
While the wonders of technology have made it possible for every artist, big or small, to seek out and find an international audience, too often this potential leads band and performers to neglect their more accessible local audience. _______________________________ Guest post by Chelsea G. Ira from the TuneCore blog These…