While playlist placement has become the holy grail for many artists and their promoters, this new case study of sorts from Kieron Donaghue, looks at how playlist placement alone is not in and of itself sufficient as a marketing strategy. ________________________ Guest post by Kieron Donaghue of here.org.uk Last Friday…
Category archives: DIY
Why Music Artists Must Be Verified On Spotify – What To Know
Spotify has done wonders for allowing artists to share their music with the world, and having a Spotify presence right from the beginning can do a lot to help artists reach their intended audience. Unfortunately, many artists neglect getting verified on the platform – something which has a number of…
Blogging In 2019: How To Start A Successful Musician Blog
Now regarded as an actual job instead of just a hobby, blogging can have a lot of advantages when it comes to getting your music some serious exposure, but the blogging game has changed a lot over the past year – here we look at how to launch a successful…
How To Make Collaborative Playlists On Spotify, Apple Music
One of the best parts of listening to music is getting to share it with your friends, and thanks to the magic of modern playlisting, collaborative playlist creation can is now a reality. Here Randy Zimmerman walks us through how to create group playlists on both Spotify and Apple Music….
Spotify Passes 232M Monthly Users, 108M Subscribers
Spotify has passed 232 million monthly active users, up 29% since this time last year, including 108 million paid subscribers, up 31% YoY. The new stats were one of many strong new numbers shared by the streamer in a Q2 earnings report on Wednesday.
Guide To Generating Music Marketing, Promotion And Publicity Opportunities
A look behind the scenes of how to identify similar artists who have succeeded in cultivating significant coverage and promotion, and how to research their success and identify their fanbase in order to broaden your own marketing opportunities. ________________________________ By Randy Chertkow and Jason Feehan from the Disc Makers Blog…
L7 Pledges Legal Action Against PledgeMusic
In an open letter to fans, indie band L7 summarized their own experience and those of other musicians: "in a nutshell, the funds that many bands and their supporters raised through the crowdfunding platform were absconded by the company with zero accountability and unreturned legal appeals." Thanks to help from…
Bandsintown Connects Fans With Live Music 500K A Day [Interview With Fabrice Sergent ]
For Bandsintown Group co-founder Fabrice Sergent, marketing concerts isn’t about hype. It’s about supporting artists, connecting people through live music and preserving a last bastion of free of expression. That’s why Bandsintown built a platform to help fans discover concerts and artists promote them which drives 500,000 ticket clicks daily….
Artist’s Guide To Reaching The Right Audience On SoundCloud
Sharing your music with the world has changed dramatically since the days of busking, with developments in online tech making instant distribution an easy reality. Currrently, SoundCloud is one of the most artist-friendly platforms available – but how can you use it to reach the right audience for your music?…
Why ‘Fake It Till You Make It’ Is Smart Advice
With a few important exceptions, nobody likes a loser. This is doubly true for those musicians looking to cultivate a following via social media. Here we look at how artists can present a successful-seeming before without also coming across as inauthentic. ______________________________ Guest post by Elise Occhino of Soundfly’s Flypaper…