The idea of constructing a marketing plan can seem intimidating at first, particularly when it comes to the expense involved, but in reality a solid and effective marketing plan can be more about goals and careful planning than total dollars spent. Here we look at the five steps to putting…
Category archives: DIY
How To Build Your Own Artist Development Team: The Music Publisher
In this piece we explore the role of the music publisher, looking at the services they perform as well the relationship between the publisher and the other members of your artist development team. ____________________________ Guest post by Camille Barbone of the Symphonic Blog Part 3 of our Artist Development Series….
Sound City’s Dave Pichilingi To Head Modern Sky US & UK
Dave Pichilingi, who founded Modern Sky UK in 2016, is expanding his role to take over operations of its US division. In his new role as Modern Sky’s CEO UK and North America, he is tasked with creating opportunities for Modern Sky’s Chinese repertoire for sync and publishing. He is…
Getting It Done: The Week In D.I.Y. & Indie Music
In our tips and advice section this week, we offer independent, DIY artists advice on how to promote themselves on social media when they have zero followers, why touring has become more important than ever for up and coming musicians, some of the best techniques for boosting merch sales, and…
Music Think Tank Weekly Recap: How To Write A Hit • Protect The Headliners • Getting Pumped For Your First Major Gig • More
This week on MusicThinkTank, our contributors broke down some of the reasons behind Old Town Road’s success, how you can keep the headliners at your summer festival safe, what you need to do to get your band sufficiently pumped for their first major show, and more. Sam Dawson | How…
This Week In Music Commentary
This week in music commentary, we heard opinions on just how much a college education is worth in the modern music industry, whether or not major labels’ major earnings will last, and what CD Baby founder Derek Silvers has to say to the good people of Cyber PR. What’s It…
REWIND: The New Music Industry’s Week In Review
In this flip back through the past seven days of music industry news, we revisit YouTube’s new adjustment to its copyright claims policy, take a trip down memory lane and inside Chess records, look at an alarming new report on the number of counterfeit CDs sold online, and more! YouTube…
Sell More Tickets In A Single Month: Your Week 3 Plan
In this third of a four-part series on how to sell more tickets to your event, we focus on how you can free up your time to focus on things like your music by automating certain important marketing tasks while still maintaining an authentic presentation to fans. ______________________________ Guest post…
Promoting On Social Media When You Have Zero Followers
If you’re new to the social media game and have yet to amass hordes of followers, it might not seem like a particularly rewarding avenue to invest your marketing efforts in. Fortunately, a limited following is merely a small speed bump on your road to marketing success, and using these…
Bobby Owsinski Looks At Apple Music For Artists
Although Apple Music has consistently taken home the gold for paying artists the most per stream, but was coming up short in other artist services. In an effort to close that gap, the platform is now launching its ‘Apple Music for Artists’ feature, giving bands valuable insights into their audience….