As someone in the music game who usually goes on a mission to be on the list, I started something a few years back that has me fiscally supporting the (big or small) festival in hopes of playing it one day. I truly believe I am a good festival act,…
Category archives: DIY
Always Follow The Social Media 80/20 Rule
The Pareto Principle, also known as the 80/20 rule, is the principle that, for many things, roughly 80% of the effects come from 20% of the causes. By applying this rule to social media and content marketing you can avoid fan burnout. Simply put, for every 2 posts designed to…
AWAL Inks Juicebox Recordings, Franc Moody, Joe Hertz
AWAL has signed new deals with artists Franc Moody and Joe Hertz and their label Juicebox Recordings. The deal will leverage AWAL’s distribution and marketing for the Juicebox’s artist roster including Moody and Hertz. Juicebox is the creation of Adam Callan and Becky Tong (pictured above) who curated London events…
Sell More Tickets In A Single Month: Your Week 4 Plan
In this fourth segment of a four part series, we explore how to audit your event marketing in order to identify what’s working and what isn’t, and then double down on the aspects of your ticket selling strategy that are yielding results while jettisoning the tactics that aren’t. ________________________ Guest…
Spotify Launches Co.Lab Video How To Series For Artists
Spotify Co.Lab events are a coveted ticket for any artist actively involved in their own career growth; not just for the networking opportunities, but also for the real world, expert delivered knowledge. Now, Spotify is sharing portions of the later with all artists in a Co.Lab video series. "You experience…
Creating A Professional Song With $0
Hard though it may be to believe, technology has now developed to a point where you can create a professional song for literally no money. Here, we break down the process of creating a piece of music, from idea to distribution, without spending a dime. __________________________________ Guest post by Caleb…
Apple Music Launches Shazam Chart Of Hot Songs Chart From New Artists
Apple Music has added the "Shazam Discovery Top 50" chart and playlist designed to "unearth up-and-coming songs from breaking artists." The music industry has become increasingly focused on early identification of emerging artists and their growing importance in driving revenue growth. Apple acquired Shazam in the Fall of last year….
Advanced Instagram Tips For Bands, Artists
While artists may love using instagram, the fact is that a lot of them aren’t utilizing all of the platform’s features as they should, and may not be getting the most out of Instagram that they can particularly when it comes to gaming the algorithm in your favor. Here we…
We Need Your Vote! Help Us Present SMART TOURING: How To Guide Booking, Marketing With Data at SXSW 2020
The SXSW PanelPicker is open for just a few more days to help choose which panels should be presented at SXSW 2020 and we’d need your vote. Please consider giving our panel SMART TOURING: GUIDE BOOKING + MARKETING WITH DATA a thumbs up now. We’ve Got A Favor To Ask…
Can’t Tour? Give This A Shot Instead
While most artists would benefit from embarking on a tour, the financial, an inability to be away from home, or any other number of factors can make touring an impossibility for some. Luckily, there are other ways to promote your act in the music business. _____________________________ Guest post by Patrick…