Paying for plays and view counts has been a common practice since the dawn of on-demand, and although YouTube view counts don’t mean as much as they used to, a high count can help pull in advertising dollars. Increasingly, some artists are purchasing Google ads to play their videos over…
Category archives: DIY
YouTube Won’t Negotiate With New YouTubers Union
YouTube has refused to negotiate with the YouTubers Union, a group formed last year to represent the rights of the tens of thousands of creators who earn a living on the platform. The YouTubers Union recently aligned itself with IG Metall, a German metalworkers union that is the largest industrial…
Ready For A Manager? 5 Questions To Ask Yourself
Have a reliable problem solver/organizer you can turn to can be a huge asset when you’re trying to make your way as an artist in the music biz, but just because you’d like to have a helping hand, doesn’t mean you’re necessarily ready to make the leap of hiring a…
Top 10 Music Biz Careers (And How Much You Can Make)
While the term "music career" typically evokes the image of a center stage musician, the industry holds a much greater variety of job options outside of performance, and indeed many of them are far more lucrative, as well as more stable. ________________________________ Guest post from Berklee Online’s TakeNote When you…
Everything You Need To Know About Using Google Analytics
One of the greatest advantages offered by social media marketing is the ability to measure and quantify your online impact. Unfortunately, as an artist or musician, it can sometimes be difficult to determine which aspects of this feedback are actually of value. Here we look at how to utilize Google…
TUE. BRIEF: VMA Winners • Festicket Adds Event Genius, Ticket Arena • YouTube Music ‘Released’ • More
TUESDAY 8.27.19
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Save the Music, MTV, Pharrell Launch EDM Grant Program Named After Producer J Dilla
Non-profit Save the Music and MTV have announced a unique program supporting electronic music production to develop students’ creative and technical talents that reflect how music is being made today. Founded in 1997, Save The Music partners with school districts and raises funds to restore music programs in public schools….
6 Marketing Strategies For Getting Your Music On Playlists
In the age of on-demand streaming, a crowded marketplace has made getting your music discovered quite a challenge. Luckily, playlisting has become such a dominant part of music consumption that many artists are able to tweak the system in order to land their music on both algorithmically generated and user…
5 Things I Wish I’d Known Before Getting Signed
Changed though the industry might be, signing to a respected label can open the door to opportunities that would otherwise be much further out of reach. That said, rushing into a deal without reading the fine print or negotiating can cause problems down the road. Here, one artists shares five…
What Every Music Business Employer Is Looking For
Cultivating a successful career in the music business is more difficult than many other industries, and while experience and talent are certainly helpful assets when it comes to getting an employers attention, there’s one quality they’re looking for in potential hires that trumps all others. ___________________________ Guest post by James…