IFPI, the global recorded music trade organization, today released its Music Listening 2019 report, which surveys how music consumers 16-64 engage with recorded music across 21 countries. Here are 5 big takeaways. The IFPI Music Listening report has been published in previous years under the title IFPI Music Consumer Insight…
Category archives: DIY
Music Sharing On Socials Has Never Been Easier
Where listeners are discovering music has always been a driving question in the industry and, perhaps unsurprisingly, the current answer appears to be social media. Here we look at how music is being shared between social media and streaming platforms. ____________________________ Guest post by Luca Zanello of The Orchard’s The…
This Chart Shows What Streaming Services Are Paying (Maybe)
While everyone in the music business wants to know what the various streaming services are paying out to artists, the number of variables involved in determining the actual amount are so many that it can be difficult to get any more than an educated guess. Here we look at a…
How To Sell More Tickets Without Having To Spend More Cash
Some things money can’t buy, and while you can spend all you want on self-promotion and advertising, some of the most important marketing that can take place isn’t actually done by you, but can nonetheless generates more ticket sales than anything else. ____________________________________ Guest post by James Shotwell of Haulix…
Musicians: Who Has Access To All Your Accounts? Do You?
It’s time to get control and access to everything related to your career, remind Michael Brandvold and Jay Gilbert on a new Music Biz Weekly podcast. They share a real story of an ex-manager who deleted a band’s CD Baby account and distribution for their recent album. This happened because…
Every Artist Manager Needs To Master These Skills
While the role of a music manager has changed dramatically over time, the skillset required to do the job well has, in many ways stayed the same. Here Angela Mastrogiacomo breaks down what the skills are and how managers apply them. _______________________________ Guest post by Angela Mastrogiacomo of the Symphonic…
YouTube Music Adds ‘Discover Mix’ Playlist
YouTube Music has added an algorithm delivered playlist called "Discover Mix" similar to Spotify’s "Discover Weekly" which helps users discover new songs and artists based on previous listening habits. YouTube Music’s Discover Mix playlist updates every Wednesday and contains 49 songs. A retro neon logo is much like YouTube Music…
Instrumental, Corite Join For Global New Artist Discovery
Stockholm based Corite and London-based artificial intelligence-driven talent discovery platform Instrumental have announced a global collaboration to identify emerging musicians on the verge of success on Corite’s recently-launched fan funding service. Founded by industry veterans and Universal Music Group alumni Mathias Tengblad and Emil Angervall (pictured above), Corite allows fans…
Marketing Tip: Piggyback On Current Trends Via Hashtags
There’s no promotion quite like free promotion, and one of the best ways to drum of some PR on the house in today’s social media landscape is through the use of hashtags. By tapping into current trends, either among your fans or in the broader public conversation, you can expand…
3 Ways To Identify Your Target Fanbase
When it comes to finding success with your music, you can’t rely on fans coming to you, and instead, have to put the elbow grease to seek them out. Here we develop three essential tactics for finding your target audience before zeroing in on your marketing strategy. ________________________________ Guest post…