In this sixth and final part of a multi-part series breaking down the ins and outs of email marketing, Cheryl B. Engelhardt focuses on how artists can use their email marketing strategy to actually monetize (or "Sell") their work. _________________________ Guest post by Cheryl B. Engelhardt of the TuneCore Blog…
Category archives: DIY
Beginner’s Guide To Building An Audience
As an artist, building an audience is one of the hardest and most important things to do, and it can be difficult to know where to start. Here we look at helpful comprehensive beginner’s guide to successfully growing an audience from the ground up. _________________________________ Guest post from the TuneCore…
On Spotify, A Follow Is More Powerful Than A Pre-Save
There are many options to promote music on Spotify, and while they all have their pros and cons, some strategies are more effective than others. CD Baby’s Chris Robley illustrates why artists should focus on follows rather than pre-saves. ________________________ By Chris Robley of CD Baby from their DIY Musician…
90% Of Consumers In Spotify’s Home Market Stream Music, But Only 43% Pay For It
A new streaming music survey in the Nordic countries offers a look at what may be the best that Spotify and the music industry can hope for when it comes to paid versus free streaming. Since streaming music was all but invented there, the Nordic countries of Norway, Finland, Denmark…
This Week In Music Commentary
Commentators inside the music industry industry this week shared their thoughts on what music has to gain from the future of transportation, whether the power of the playlist is being overstated, and what we need beyond the Music Modernization Act. Music Has More To Gain From The Future Of Transportation…
Getting It Done: The Week In D.I.Y. and Indie Music
This week we deliverance a slew of wisdom to independent, do-it-yourself artists on how to better monetize your music online, how to take advantage of the marketing power of Facebook, how to get the ultimate optimized music video on YouTube, and much, much more! 8 Tools To Help You Monetize…
Music Think Tank Weekly Recap: Fanbase • Inspiration • Record Keeping • Studio Contracts • More
This week on MusicThinkTank, we looked at the source of inspiration for new music, why careful record keeping in a band is so important, which contracts studio producers should be familiar with, and more! Rachelle Wilber | Song Generation: Where Does Inspiration For New Music Come From? Robert Lanterman |…
REWIND: The New Music Industry’s Week In Review
In this meander back over a busy week in the music industry, we check back on why Spotify is only charging half-price to some of the world’s wealthiest countries, how much YouTube is paying out to the music business, some of the best, most under-appreciated music cities, and more. Why…
Music Has More To Gain From The Future Of Transportation Than You Might Think [Cherie Hu]
Going as far back as the FM radio receivers of the 1950s, transportation and music have been inextricably linked; and as the landscape of the transportation industry changes, new marketing opportunities for music and artists are emerging. _______________________________ By journalist Cherie Hu this first appeared on Forbes.com "Ridesharing, 5G and…
8 Tools To Help You Monetize Your Music Online
Being an entrepreneuring artist in 2018 is still incredibly hard, but has some advantages as well, particularly in the monetary department. Here we look at eight tools that can help you to get your music out there an heard, and bring in a little cash while doing it. __________________________ Guest…