Marketing your music is a complex challenge. What works for one listener or fan could fall flat with another, and artists will often jump through hoops and try all kinds of schemes as they fight against anonymity. While it’s good to try a variety of marketing tricks, there’s one every…
Category archives: DIY
Former Busker Tones and I #1 In 16 Markets with Help From Spotify’s Global Editorial Team
Australian busker-turned-breakout-artist Tones and I, whose single “Dance Monkey” is #1 on Spotify’s Global Chart, is the first Australian to achieve this position. The rapid chart accession of her catchy pop song comes in large part because of the support of Spotify’s global editorial team. As of this weekend, the…
Rock Hall Of Fame 2020 Nominees Include 12 First-timers
The Rock & Roll Hall of Fame has announced the nominees for its Rock Hall Class of 2020. 16 artists are shortlisted and of those nine are first-time nominees. Pat Benatar, Dave Matthews Band, The Doobie Brothers, Motörhead, The Notorious B.I.G., Soundgarden, T. Rex, Thin Lizzy and Whitney Houston are…
Remembering Digial Music Pioneer Jay Frank: His Hypebot Articles & Interviews
UMG senior executive Jay Frank, who passed away this week, was a digital music visionary. Frank often understood streaming’s long term effects on artists and the music industry years before the rest of us. To celebrate Jay and share a fraction of his insights, we’ve compiled a sampling of his…
Music Piracy Continues To Dip Dramatically, But The Industry Is Loathe To Admit It Because It Ruins The Narrative [Op-Ed]
In this op-ed, Mike Masnick reveals how better-authorized services have, in contrast to increased legal enforcement, been incredibly effective at reducing online piracy, but that the music industry is choosing to ignore the numbers in favor of a different narrative. ____________________________________ Guest post by Mike Masnick of Techdirt This was…
How Does The Money Flow From Music Streaming To Artists, Music Industry?
Now accounting for 75% of total music industry revenue, there’s no denying that streaming is now the dominant form of music consumption. That said, one question continues to plague the industry: where is all that revenue going, and how can artists get their hands on it? Here, we breakdown step…
MMF, YouTube Music Manager Grants, Accelerator Program Is Accepting Applications
The UK Music Managers Forum (MMF) and YouTube Music have opened applications for their unique grants and accelerator program for music managers. Aiming to increase the number of sustainable full-time management businesses, the initiative offers grants of up to £15,000 and over 100 hours of professional mentoring, training and masterclasses…
Deezer Signs With Targetspot, Flirts With IPO
[UPDATED] Deezer, has signed a two year deal with Targetspot, the digital audio ad platform, to be the exclusive seller of the music streaming service’s audio advertising inventory in five countries. Targetspot will sell Deezer’s audio ad inventory in the United States, Canada, The Netherlands, Spain and Italy. Deezer has…
TUE. BRIEF: Deezer Considers IPO • eOne Losses Grow • Jay Frank Remembered • Merck Mercuriadis Profiled • More
TUESDAY 10.15.19
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‘Stupid’ Propel’s Ashnikko To TikTok Superstardom
The channels through which artists rise to stardom are changing along with rest of the industry, as evidenced by rapper Ashnikko’s rapid ascension to stardom as a direct result of her popularity in the world of Tik Tok. _______________________ Guest post by James Shotwell of Haulix Fast-rising rapper Ashnikko has…