Spotify says that song discovery is up 35%, thanks to new efforts to personalize the music delivered on the platform. Spotify recently began adding tracks based on the user’s listening habits to many of its curated playlists. Van Morrison fans might suddenly find that his "Warm Love" had been added…
Category archives: DIY
3 Updates Make Facebook A Better Place To Market Music
Facebook is rolling out FB5, a new design for that’s "simpler, faster, more immersive and puts your communities at the center." Three of the updates offer musicians and music marketers new and better opportunities to stay connected with fans and sell more tickets. Some of the updates will roll out…
5 Ways You Don’t Understand Your Fans and Why They’re Tuning You Out
As an artist, it’s important to take a step back and ask yourself: do you really know who your actual fans? Here Chris Robley of CD Baby explains why communicating with, and having a fundamental understanding of who your fans are is essential to capturing their loyalty and fueling your…
Pandora Adds Ticketmaster Integration
Pandora has partnered Ticketmaster to bring more concert dates to the platform. “In our ongoing effort to provide a comprehensive and seamless artist marketing experience, Pandora has partnered with Ticketmaster to transform live event promotion,” SiriusXM owned streamer said in a statement. According to Pandora, which plans to pull touring…
What Promotional Platforms Give Artists That Soundcloud, Dropbox, Do Not
As the music industry continues to evolve and change, promotion has become more important than ever but has, unfortunately, gotten anything but easier. That said, there are a number of promotional platforms which can help artists market their music at a minimal cost. Sadly, free doesn’t necessarily mean effective. _________________________…
Songwriter Rate Appeal To Be ‘Long Drawn Out Process’ says Spotify Exec
Spotify and other streamers (sans Apple) have appealed new songwriter royalty rates set by the US Copyright Royalty Board, effectively ensuring that the increase is unlikely to flow to songwriters and music publishers any time soon. "That will be a long drawn-out process," Spotify Chief Financial Officer Barry McCarthy said…
Woodstock 50 Concert Will Happen, says Festival Organizer
While Woodstock 50’s primary investors have backed away from the event, festival organizer Michael Lang insists that the show will go on. In a statement released via Woodstock Ventures, Lang said: “We are committed to ensuring that the 50th Anniversary of Woodstock is marked with a festival deserving of its…
The Truth Behind The 1,000 True Fan Theory
For some time, a theory has existed in the music industry that, for an artist to have a sustainable if not particularly lavish career, they must have at least 1000, ‘true’ fans. Here we look at the reality of the math behind this idea. ___________________________________ Guest post by Bobby Owsinski…
It’s Easier For New Artists To Gain Traction On Spotify says CEO Daniel Ek
Artist and music discovery on Spotify were among the topics covered during Monday’s earnings call. With CEO Daniel Ek sharing some stats that show that the despite the fact that 40,000 new tracks are uploaded daily, more artists than ever are being discovered on the platform than ever before. 3.9…
BUSINESS OF INDIE: AWAL + SideOne Dummy • Primary Waves Names CFO • Fierce Panda • LVRN • More
In this new edition of the Business Of Indie, AWAL inks SideOne Dummy Records • Primary Waves names a CFO , indoe labels Fierce Panda signs and LVRN get profiled. All that and more news from the world of independent music. Like Hypebot’s More News section, The Business Of Indie…