As the use of big data as a marketing tool gains speed in music industry, Natasha Lane here explores in depth the definition of big data, and how it applies to music itself, and the marketing strategy implemented for said music. ________________________ Guest post by Natasha Lane We live in…
Category archives: Digital Music
Billboard Hot 100 To Measure Streams Differently
The relevancy of the Billboard Hot 100 has long been argued by those operating in and around the music industry, receiving particular criticism for the weight which it gives to streaming, something which Billboard is hoping to fix in newly instituted alterations to their measurement system. ______________________________ Guest post by…
Pandora Learns More Ads Doesn’t Mean More Subscribers
Having been in financial hot water for some time, Pandora is anxious to crank up its revenue, and so has increased the number of ads which play on its free tier. Unfortunately, although perhaps not surprisingly, this uptick in ads seems to have blown up in Pandora’s face. _____________________________ Guest…
eMusic – Don’t Go Blockchain! [David Gerard]
Subscription based online music and audiobook retailer eMusic has been struggling of late, and most recently has been seeking salvation by reinventing itself as blockchain platform, a makeover which seems unlikely to end successfully. ____________________________ Op-ed by David Gerard of Rocknerd It looks like eMusic’s attempt at a comeback last…
Online Radio’s Data Collection Problem
While online streaming and terrestrial radio both seem to have figured out the best way in which to gather listener data, online radio is lagging behind in this department, a problem which needs to be solved if they hope to keep/bring in advertisers. _________________________ Guest post by Bobby Owsinski of…
How Spotify Can Suck Less For Streaming Than YouTube
New numbers have revealed that YouTube is more popular than every other streaming service combined, and while there’s some suspicion regarding these numbers, there remains a great deal that Spotify could do to make itself a little more user friendly to consumers. ______________________________ Guest post by David Gerard of Rocknerd…
Music Downloads Had A Short And Unhappy Life
Data shows that interactive streaming has become the dominant form of music consumption, largely replacing previous means of listening, and causing us to look back at the less than lucrative (albeit brief) fourish year period of music downloads. ________________________ Guest post by media and tech consultant Bill Rosenblatt from Forbes…
What Sweden Has To Tell Us About Streaming’s Future
Although none of it is shocking new data from the most recent IFPI study has given us a glimpse of what a later stage streaming economy might look like, thanks to the numbers coming from Spotify’s home country of Sweden. _______________________ Guest post by Bobby Owsinski of Music 3.0 The…
A Musician’s Guide To Creating Community – 9 Steps to Nurture Your Super Fans [Cyber PR]
"I spoke on an incredible panel for AIMP here in New York City a few nights ago all about branding and marketing," writes Ariel Hyatt of CyberPR, "and in a roundtable discussion after, an artist asked me what my history was in the music business. he asked, “How do you…
With US IPO, Tencent Is Set To Become Next Big North American Streaming Company
Chinese streaming company Tencent Music is rumored to be headed for an Initial Public Offering in the very near future, with a valuation high enough to make it the fourth biggest streaming company in North America. _____________________________ Guest post by Bobby Owsinski of Music 3.0 There have been multiple reports…