Once again, another study finds that people, especially millennials, absolutely love Apple. Calling itself the “Brand Intimacy Agency,” MBLM published its annual study analyzing over 54,000 brand evaluations from 6,000 consumers in the US, …
Category archives: Data & Research
94% of 18-24 Year Olds Use YouTube On a Regular Basis
Americans now use YouTube more than any other social network — by a huge margin. According to a study published two weeks ago, only 3% of channels on YouTube will ever break the US poverty line. And a German researcher discovered that …
Cassettes Are Making a Comeback: Total Sales Jumped 35% Last Year In the US, and 112% In the UK
Don’t expect cassette sales to slow down anytime soon, according to a new report. With the meteoric rise of streaming music over the past few years, digital downloads and physical sales have sharply declined. In fact, both formats may soon …
96.5% of YouTubers Don’t Earn Enough to Cross the Poverty Line, Study Finds
Still think you can make money on YouTube? Well, think again. So, how much can content creators on YouTube expect to make? Last year, the team at Information is Beautiful found that content creators only made $1,472 after 2.2 million video views….
Fewer Than 10% of Grammy Nominees Are Women, Study FInds
In bad news for the Recording Academy, only 9.3% of women in the music industry have received Grammy nominations since 2013. Several weeks ago, the USC Annenberg Inclusion Initiative found that only 4.3% of all directors from the top 1,100 films releas…
Spotify Investor Says Streaming Will Quadruple by 2025 — Any Questions?
Spotify has paid $5 billion to rights owners so far. Is that number about to become much, much bigger? Last year, Spotify says it had paid out $5 billion for music rights to publishers, labels, and collecting societies. That was back in September, an…
What Streaming Music Services Pay (Updated for 2018)
Find out what top streaming services — including Spotify, Apple Music, and Amazon Music — actually pay per play. Thanks to streaming music services, record labels reported record-breaking revenue last year. In 2017, the ‘big three’ made an…
Sales of Cassette Tapes Have Quietly Grown 136.1% In the Past Year
Vinyl records aren’t the only media format on the rise. Over the past few years, the classic cassette tape has been growing in popularity. Oh so quietly. The numbers aren’t huge, but they’re increasing. According to media metrics fi…
The Vinyl Records ‘Fad’ Has Been Going Strong for 12 Straight Years
12 years ago, vinyl records were an afterthought. Now, they’re a brand-new industry. Music industry moguls and audio experts alike never saw this coming. But somewhere in the late 90s, audiophiles, die-hard music fans, and baby boomers felt lik…
SoundCloud Suddenly Sounds Terrible, Producer Alleges
A new controversy could harm SoundCloud’s chances of remaining a viable streaming music alternative for music fans. SoundCloud didn’t have a stellar 2017. Due to a lack of a sustainable business model, the streaming music platform faced the threat of b…