Without a holistic view of the customer experience, conversion funnels are inefficient. Marketers who truly know their customers can better cater to their needs, convert them and then identify opportunities to upsell and cross-sell them.
Category archives: Data Analysis
Stand Toe to Toe With Legacy Giants by Investing in a Data Strategy
For companies looking to box with the heavyweights, a good data strategy is essential.
The Secret to Outpacing Your Rival? Competitive Insights.
Entrepreneurs live to innovate and to stay a step ahead. Here’s how to use data to keep competitors in your rearview mirror and make it happen.
4 Ways Data Is Driving Conscious Capitalism
Using collected information for the greater good is a win-win.
3 Ways to Use Data to Set and Track Your Organizational Goals
Data, used appropriately, can be the best tool in a company’s toolbox.
Why Data Is Gold for Retailers Looking to Grow
From choosing a location to understanding your customer base, market insights from data analysis are key to your success.
4 Ways to Find Out How People Found Your Site on Google
Knowing consumer search habits is a must for online marketers.