Category archives: Data Analysis

Consumers aren’t great at telling companies what they want — but their data can be.

Simple, strategic analysis can help you understand what your customers are telling you.

A lot of people want a foothold in the cannabis business. Knowing the market and your competition is essential.

Marketers need to know the difference. Do you?

Data science informs entrepreneurs in a way that listening to their gut just can’t.

Most business leaders struggle to convert raw data into actionable insights.

Think about developing a marketplace-wide platform you work on, side by side with the partners in your space.

You can’t manage what you don’t track. Analytics empowers organizations to effectively manage both assets and people.

Most companies understand the importance of customer data, but lack the analysis expertise to match their ecommerce competitors’ level.

Inexperienced marketers often compare apples to oranges in their analyses, e.g.: Bounce rates and conversions can’t be compared.