Here long-time industry entrepreneur Kevin Arnold writes about how the direction of his company, OpenAura, marks a shift in the music industry, with revenue being earned from artist’s images, something has traditionally been free, instead of from their music. _______________________________ Guest Post by Kevin Arnold on Medium This week my…
Category archives: D.I.Y.
Getting It Done: The Week In D.I.Y And Indie Music
Always eager to help artists check things off their "to do" lists, Hypebot has advice this week on using Snapchat Khaled style to successfully market yourself, how to get more involved with your local music scene, use Facebook Live like a pro, and much, much more. 3 Social Media Fan…
Music Think Tank Weekly Recap: Advance Your Music Career • An Effective Marketing Plan • SEO For Musicians • More
Recently on MusicThinkTank, we looked at the value of having the right mindset, how to create an effective marketing plan, five SEO tips for artists, and more. Tom Hess | The Thing You Already Have That Will Ensure Your Music Career Success Janette Berrios | How To Advance Your Music…
Why Every Musician Needs a Website and What it Should Include
In her recent article, The Music Business Reimagined, Vickie Nauman discusses the continuously evolving intersection between music and technology and the perpetual motion towards a digital music economy. More than ever before, the necessity to engage digitally and develop a strong online presence is extremely important for musicians, both established…
Why The Music Industry Needs Fewer Lawyers, More Innovators [CD Baby CEO Tracy Maddux]
Here CD Baby CEO Tracy Maddux weighs in on the recent wave of litigation which has swept through the music industry, suggesting that the recent string of lawsuits against companies like Spotify and TIDAL discourages innovation in the industry and sets a poor tone for the future of digital music….
3 Social Media Fan Scenarios That Musicians Frequently Get Wrong
Social media has closed the gap between artist and fan and given rise to greater accessibility than ever before, however if artists handle this new level of interaction poorly, the effects can be highly detrimental to the artist’s online image and overall career. ___________________________ Guest Post by Amy Sciarretto on…
Your Mindset Helps Ensure Success In Your Musical Career
What’s the one thing an artist needs in order to achieve success in their musical career? This article alleges that the correct mindset is the most important factor in determining and artist’s future in the industry, and how it allows an artist to overcome the various challenges which they will…
4 Key Snapchat Marketing Secrets From DJ Khaled #CRWN
While any number of artists have seen success using Snapchat, DJ Khaled has unquestionably his use of the popular photosharing platform to a whole new level, with over three million followers engaging with his content. Here we look marketing strategy which has allowed Khaled to achieve such Snapchat fame. ________________________________…
Facebook Is Changing Your Timeline Again: 3 Tips To Save Your Traffic
We all know that how often your Facebook posts are seen by your fans is an ever-changing target. This week, Mark Zuckerberg moved the goalpost again. Here’s the latest change and three things you can do about it. _____________________________________ As part of Facebook’s “Feed Quality Program”, the social media giant…
Facebook Live: 6 Best Practices
Facebook Live promises to be a highly valuable new asset to any artist seeking to connect with their Facebook fans, but like any new technology there a right way and wrong way to use it. Here we look at some of the best practices for using Facebook live. _______________________________ Guest…