[UPDATED] With so much noise on social media, establishing a direct connection with fans is the only way to cut through the clutter. Easier said than done, Personal Relationship Management and the direct connection of texting offer solutions, say two bleeding edge marketers. By music marketer Matt Voyno If you’re…
Category archives: D.I.Y.
10 Techniques For Effectively Promoting Local Shows
Once an new band reaches the point in their career where they’re putting on local shows, the challenge of attracting an audience comes into play. In this article, we look at ten ways artists can promote their next local show in a way that increases the chance of people actually…
Indie Music Label Seeks Artists Engagement Through Co-operation
This piece takes us inside the inner-workings of Odradek, an artistically co-operative non-profit record label built with the goal of giving classical and jazz musicians an opportunity for greater control over their music. _____________________________________ Guest Post by Anca Voinea on the Co-operative News A record label based in Kansas, USA,…
Emerging Tech Offers New Opportunities For Artists [Cortney Harding]
As newer tech like drones and VR increasingly infiltrate mainstream culture, the potential for branding partnerships between artists and the companies behind these technologies could be good news for musicians in search of further revenue streams. By Cortney Harding For 15 minutes a day every day this week, viewers on…
How NOT To Promote A Spotify Playlist
As more listeners discover music through streaming playlists on services like Spotify, many of the service’s users are scrambling to create and promote their own custom playlists within in the service, but they’re not always doing so particularly well. Here we look at some incorrect methods for promoting a Spotify…
Bandzoogle, GigSalad Partner To Help Artists Get Booked
Live concerts is the largest source of income for most artists, but getting gigs is hard work. Simplifying and democratizing the booking process is the goal of startup Gig Salad, and Bandzoogle has partnered them to add key booking tools to it’s popular musician web site builder. ______________________________________________ Bandzoogle has…
Virtual Reality Meets Music
As virtually reality continues to permeate various channels of entertainment media such as video games and movies, its infiltration of the music industry has been more subtle, although the technology is becoming more common in music videos and some underground circles. ________________________________________ In this new piece from MusicThinkTank, Simon Davies…
TuneCore Artists Earned $42 Million Last Quarter, Up 16%
TuneCore artists earned $42 million in the first quarter of 2016, up 16% from the same quarter last year. Revenue from music streaming services like Spotify, TIDAL, Deezer and Rhaposdy has grown significantly, according to the digital music distributor. More new TuneCore stats: TuneCore artists have earn more than $689…
Email Marketing: Do’s And Dont’s For Musicians
If you want your music to be more than just a hobby, and are trying to find a way to share your work with fans and potential fans, email marketing can be one of the best ways to reach this broader audience, provided you pay attention to these dos and…
5 Artist Tips For DIY Recording And Production
In addition to all the touring and promotional skills an independent artist must have in order to succeed in their chosen line of work, being able to record and produce listenable music from a home studio is one of the most critical skills for DIY musician to possess. ___________________________ Guest…