Do artists operating in today’s music economy really need record labels to succeed, or can they simply rely on administrative royalty collection services like Kobalt? The answer may depend on how established the artist already is. _____________________________ Guest Post by Bobby Owsinski on Music 3.0 Here’s a very interesting video…
Category archives: D.I.Y.
3 Things You Should Know About The Average Facebook User
Facebook’s latest algorithm shift has placed greater emphasis on users friends and family rather than other pages and organizations. This article helps artists understand the average Facebook users habits such that they can be better marketed to. ____________________________________ Guest post by Ashley Carlisle of Hootsuite With the latest Facebook algorithm…
How live streaming is transforming the music industry… and why that might scare you
Live video is exploding. Facebook Live, Snapchat, Pericope, and for a growing number of musicians, YouNow. But rising consumer demand for unscripted, real-time performances requires an entirely new skill set for up-and-coming musicians. By Dave Marcello, Head of Growth at Audiokite Research – Audiokite helps musicians, labels, and media companies…
The 5 Things You Pay Too Much For As A Musician
For most musicians, profit margins are already pretty slim, meaning they can’t typically afford to shell out a lot of unnecessary cash when purchasing gear. Here we look at some items on which far too many musicians will overspend. ____________________________ Guest Post by Jesse Sterling Harrison on the Sonicbids Blog…
Music Dealers Founder Responds To Site’s Demise, Unpaid Artists
Earlier today, we reported that synch licensing site Music Dealers had shut down leaving many artists that made music available through the site upaid. Now, Eric Sheinkop, the founder who raised more than $9 million to fund Music Dealers but has since left to co-found shopping startup desirelist, has responded…
A2IM Announces 12th Annual Indie Music Week June 5-9, 2017
The indie music community will come together again on June 5-9, 2017 in New York City for American Association of Independent Music’s (A2IM) 12th Annual Indie Week, an international conference and networking event aimed at maximizing the global impact of independent music. ____________________________________ A2IM’s 2017’s Indie Week in 6.5.9, 2017…
Why Artists Need To Embrace The New 360 Model [Cortney Harding]
As 2016 shapes up to be a landmark year for VR technology, it’s time for artists to begin embracing 360 video technology. The cost of creating such content continues to drop, but the returns continue to increase, as the ways in which fans interact with live content continues to shift….
SoundCloud Is For Sale, But They’re Having Trouble Finding A Buyer
SoundCloud is finally starting to seriously monetize their content, but profitability is still just a distant hope. That sent the startup in search of funds; and in June, SoundCloud raised $70 million from Twitter in a $100 million funding round at reported valuation of $700 million. Now Soundcloud is for…
How To Make A Great Low Budget Music Video
The typical price tag associated with most music videos is out of reach for most up-and-coming artists, but a music video made on a shoestring budget can often end up looking cheesy and terrible. Here we break down the right way to frugally create a successful music video. _____________________ Guest…
Maximize Your Email Music Marketing Success
Despite all the many channels through which artists can promote their music through ads, email remains the most effective tool. In this article, we look at how to craft emails that will avoid the spam filter and actually be opened by their recipients. _____________________________ Guest post by Mark Walker of…