In addition to actually having content, it’s important for artists to develop an effective content marketing strategy, as it helps them to build relationships both with their fans, and with others operating within the music industry. _______________________________ In this article lifted from MusicThinkTank, Marcella Smeele looks at how performers in…
Category archives: D.I.Y.
Spotify Adds Full "Concerts" Tab To All Artist Pages, Expanding Songkick Partnership
Spotify has added a Concerts tab to all artist pages. It’s part of a trend that’s seen Spotify, Pandora and YouTube add features that help artists communicate with and monetize their fans, while often adding value for the user. Apple Music has thus far failed to follow suit. ________________________________________ Spotify…
The Coming Arms Race In Online Music: Artist Services [TIM QUIRK]
Digital music industry veteran Tim Quirk examines the coming arms race in the music industry, with online music services competing to offer artists programs and features which enable them to generate revenue beyond just streaming royalties. ______________________ Guest post by Tim Quirk, founder and CEO of Freeform There’s a development…
Top 10 Earning DJs 2016: Calvin Harris, Tiesto, Zedd, More [FORBES]
Being a DJ is more lucrative than ever, at least according to the latest ‘who is making the most money’ report from Forbes. Calvin Harris tops the list with $63 million, but 9 more DJs earned in the double digit millions last year. ____________________________________ Top 10 Earning DJs 2016 More…
5-Step Checklist For Advancing A Show Like A Pro
For touring artists, a lack of planning will often lead to disaster and a failed tour, meaning that properly advance a show leading up to the performance is critical for success. Here we look at five simple steps for doing just that. __________________________ Guest Post by Jhoni Jackson on the…
Believe Digital Rescues Indie Label naïve From Bankruptcy
Believe Digital has acquired indie label and publishing company naïve. Believe is the global digital distributor and artist services firm that purchased DIY digital music distribution platform TuneCore last year. ________________________________________ After being forced in bankruptcy, French independent music company naïvehas been purchased by Believe Digital. Believe said they will…
New Twitter Features Could Make Promotion More Difficult
As seems to so often be the case, a new host of updates for Twitter will likely make DIY promotion for artists more difficult when it comes to getting their content seen by fans. New features being added to the platform include changes in notification settings and, worst of all,…
Frank Ocean Just Proved: Direct To Fan Works, Labels Mean Less Than They Think, Exclusives Suck But Still Matter
Frank Ocean has just shaken up the music industry, probably forever. His dual exclusive releases via Apple on Friday and Saturday ignited a long overdue debate about exclusive streaming releases; and hidden in the details are lessons that should be sending shockwaves through the executive suites at Universal, Sony and…
YouTube Optimization For Musicians
You spent the time, energy, and money creating a music video. Now what? The team at CyberPR has come answers. Posting your video to YouTube won’t accrue the views you want unless you have a bit of strategy. Here are 8 ways to maximize your video’s potential on YouTube. ____________________________________…
Should We Believe All The Negative Hype Surrounding New DOJ Rules on PROs?
In this article Dave Brooks of Amplify offers an alternative perspective on the recent Department of Justice ruling, suggesting that the rules may in fact help rather than harm venues and event producers. __________________________ Guest post by Dave Brooks of Amplify Here’s something no one in the music industry will…