How To Rekindle Fan Interest With Retargeted Advertising

Losing potential customers as a result of distraction is an all-too-common occurrence in the world of event organizing, so it can be good to put a system of retargeted advertising in place to remind potential event-goers of what they could be missing. _________________________ Guest post by Ronnie Higgins on Eventbrite…

Virtual Reality, Live Music Seem Like Marriage Made In Heaven

The inherent issue with any live music event is limitation of how many people can attend. No matter how large a venue, at a certain point it fills up. This is a problem which virtual reality technology seems poised to solve, at least partially. ___________________________ Guest post by Bobby Owsinski…

How To Launch A Viral Dance Challenge: Taylor Girlz Explain

In this piece we look at the remarkable success story of Atlanta trio Taylor Girlz and what the group has done in order to grow their popularity and launch multiple viral dance challenges. _____________________ Guest Post by Emily Blake on Next Big Sound If you’ve been keeping an eye on…

Getting It Done: The Week In DIY and Indie Music

This week we’re offering helpful advice to indie and DIY artists with tips on how to use video e-cards for holiday marketing, what you can expect when you hire a music publicist, how to master social media for events, and more. How To Use Video E-Cards For Holiday Music Marketing…

How To Use Video E-Cards For Holiday Music Marketing

If you’re short on ideas for how to connect with fans and share content this holiday season, a well placed e-card can be just the thing to engage fans and add some levity to an otherwise stressful season. __________________________ Guest Post by Team FanBridge on the FanBridge Blog The Holiday…

Remember Myspace? It Taught Indie Artists The Power Of Engagement

In this piece Rich Nardo weighs in on the legacy left behind by the once omnipresent Myspace, and the legacy it has left behind, as well as lessons current artists can learn from indie Myspace bands of the early aughts. ______________________ Guest post by Rich Nardo on Tunecore [Editors Note:…

What To Expect When You Hire A Music Publicist

While many artists may believe that hiring a music publicist will solve all their problems, this is sadly far from the truth. Here we look at a few things artists ought to keep in mind when considering bringing a publicist on board. ___________________________ It’s a common misconception in the music…

Master Social Media For Events In 9 Simple Steps

With such a high percentage of ticket sales coming in as a result of social media promotion, being able to market an event on social media effectively is critical to making it a well attended success. _________________________ Guest Post from Eventbrite Nearly 25% of traffic to ticketing and registration pages…

How Musicians Can Benefit From SEO

If you have any hope of being found via a Google search, Search Engine Optimization is key. That said, SEO works differently for bands and artists than it does for other organizations like businesses and bloggers. Here we look at how. ________________________ Guest Post by Eric Brantner If you want…

Why DJs Are Doing Documentaries Now

The life of a DJ can certainly seem glamorous, with a lot of time spent out in clubs, listening to great artists, and meeting fun and interesting people, but as with any creative industry, being a DJ also requires a certain amount of self-promotion and marketing. _______________________ Guest post by…