Getting It Done: The Week In D.I.Y. & Indie Music

This week, we’ve got all kinds of helpful tips for independent artists striking out on their own, from how to up their merch game, to the best way to come up with a not terrible name for your band, to the four things every artist should be doing at every…

Offspring Frontman Dexter Holland Earns Ph.D Molecular Biology, Will Research HIV

Dexter Holland, frontman, rhythm guitarist, and lead songwriter for the California-based rock band The Offspring has added another item to his curriculum vitae, Doctor of Molecular Biology from the University of Southern California. _______________________________________ Offspring frontman Dexter Holland has successfully completed his dissertation defense and will be graduating on on…

Sonic Logos, Branding And The Royalty Opportunity They Provide

This article explores the value of sonic logos, e.g. the audio cues used to brand various products, networks, or companies, how they work to craft a brand’s image, and the royalty opportunity which they present to the composer. _____________________________ Guest post from Royalty Exchange Not all production music is created…

3 Elements Of An Artist’s Online Promotion Strategy

The sheer variety of marketing options online may seem intimidating for an artist, which makes it all the more necessary to develop a comprehensive promotional strategy beforehand in order to get the most from your promotional activities and online presence. ___________________________ Guest post by Bobby Owsinski on Music 3.0 If…

YouTube’s Content ID: What Is It?

In this quick and easy guide from Symphonic Blog we look at YouTube’s Content ID system, explore how and works, and review some of the best and most effective ways to, as an artist, ensure that your content is rightfully under your ownership. ___________________________ Guest post from Symphonic Blog We…

6 Inspirational Ideas For Upping Your Music Merch Game

In this day and age, there’s no reason any of your fans should ever walk away from a concert disappointed in the merch. Clever and innovative band merch is one of the best ways not only to earn an income from your profession, but also to make yourself memorable to…

Spotify Attempts A QR Code Comeback

Anyone not living in a cave in the late ’00s will likely remember the rash of QR codes that suddenly broke out and, just as suddenly, disappeared. Spotify, however, is hoping they can make a comeback as a convenient way to share music. __________________________________ Guest post Bobby Owsinski on Music…

10 Easy Steps To Naming Your Band

Finding the perfect band name may be an impossible quest, but following some simple steps, it is within the realm of possibility to come up with a moniker for you band that isn’t completely atrocious, or something you’ll regret down the road even after achieving fame and fortune. _______________________________ Guest…

9 Steps To Get Brand Sponsorship As An Artist

As a band just starting out, chances are your first major venture, be it an album release, tour, or some combination thereof, won’t be cheap. One of the best ways to cover the expenses associated with such things is to secure some kind of brand sponsorship. Here we look at…

How An Unknown Duo Broke Top 10 On iTunes New Jazz Releases

Here the jazz-influenced singer/songwriter duet 23rd Hour out of Silicon Valley explain the details of how they were able to amplify their moderate online success into something greater until they were able to successfully crack the iTunes Top Ten for jazz releases. _______________________ Guest post by Sherry-Lynn Lee & George…