Spotify has launched a self-serve ad platform. The audio ads could prove as useful to music marketers as Facebook ads and boosts have. _________________________ Spotify has launched Ad Studio, a self-serve audio ad platform. 15 and 30 second ads uploaded to the platform will play in-stream on Spotify’s free tier,…
Category archives: D.I.Y.
New Analysis Calculates, Compares Per Stream Payouts From Spotify, Apple Music, Pandora, YouTube and More
Data crunchers Information Is Beautiful caused a stir last year when they waded through data from indie artists to determine the indeterminable – what streaming services actually pay per stream. Now, they’re back with an updated and eye-opening analysis. click on image to enlarge By Bobby Owsinski of Music 3.0…
ASCAP, BMI Are Building A Joint Song Database Designed To Increase Licensing Accuracy, Speed
UPDATED: Transparency and accurate data are major issues for songwriters and music publishers. To solve both problems, ASCAP and BMI are creating a joint database of musical works. ________________________________________ ASCAP and BMI are joining forces to create a single, comprehensive database of musical works from their combined repertories. The new…
Gaming The Algorithm: How To Get More Views On YouTube
As a musician, chances are you want to capture the attention of as many new YouTube viewers as possible. Here we look at how to use the promotional algorithm of the platform to your advantage, and ensure your video the prominence it’s due. ______________________ Guest post by Chris Robley of…
10 Tips For Twitter Every Musician Should Know
Social media can be either a huge asset or a recipe for disaster, depending on how it’s utilized. Here we look at ten quick tips for musicians on Twitter that can help them up their social media game and transform their Twitter presence. ____________________________ Guest post by Ashlee of Wysidio…
5 Tips For Helping Your Band Sell More Merch
While sales of physical music may be in a slump, other types of physical merchandise continue to provide a reliable source of revenue for both established artists and up-and-comers. Here we look at five techniques for selling even more. __________________________ Guest post by Patrick McGuire from the TuneCore Blog. Patrick…
What Music Publishers Look For In An Artist [INTERVIEW]
In this interview, CEO and co-owner of the indie publishing/artist development company Big Yellow Dog Music, discusses how she got involved with music publishing and how the industry has changed, as well as offering some advice on sync writing and become a career songwriter. __________________________________ Guest post by Rick Goetz…
How Artist Affinity Targeting Works On AMP, Pandora’s Free Music Marketing Platform
Here we explore a new feature from Pandora which allows artists to connect with fans via Artist Affinity Targeting. This article explores how the new feature benefits both artist and listener, how it was tested and perfected. _____________________________ Guest post by Katrina Glaeser data scientist at Pandora The Creator Services…
8 Creative Ways To Promote Your Music Via Playlists
Now one of the most important ways through which we access music, being able to showcase your music on playlist without become to irritating to a potential consumer has become one of the best ways to market your material to a modern listening audience. _______________________ Guest post by Leticia Trandafir…
9 Techniques For Getting More Fans On Your Mailing List
Email remains one of the most successful and reliable ways for artists to communicate with their fans as it provides a direct channel through which to share information about new music and upcoming events. Here we look at nine ways artists can grow their fan subscriber lists. ___________________ In this…