As search engines have developed to become more intelligent, the way artists formulate their content strategy online must also adapt and allow them to take advantage of modern day search engine optimization, in particular through topic clusters. _________________________ Guest post by Bobby Owsinski of Music 3.0 Through the years Google…
Category archives: D.I.Y.
Key Things To Watch Out For When Booking Your Next Tour
While securing dates quickly and early when booking a tour is important, it’s also important to avoid rushing things and making commitment which turn out later to be problematic. Here we look at some of the most important things to watch out for when booking your next tour. ____________________________ Guest…
5 Ways To Get On A Spotify Playlist
Getting on a high-traffic Spotify playlist is a great way to draw in listeners to your music, but how do you do it without followers or connections? Here we look at techniques for manipulating the system and landing your music on a prime playlist. ____________________________ In this new how-to article…
Why Does So Much Modern Music Sound The Same? [VIDEO]
Upcoming documentary The Click explores how technology is making modern music bland. Particular focus is given to percussion, where electronically produced beats have replaced live drummers, and those live drummers left are expected to play perfectly in time with the aid of a "click" or metronome. Edward Sharpe and the…
Your Song, Your Money: A Breakdown Of Songwriting Royalties
The world of music publishing and royalties is a tumultuous and complex one, and being able to extrapolate where exactly artists earn their money from in all of it can be challenging. Here we explain precisely how it is that songwriters earn money from their compositions. ______________________ Guest post by…
$1.25 Million Lawsuit Accuses Universal Music Of Piracy
Universal Music has always aggressively fought piracy, as have its major music group peers and their trade organization, the RIAA. So forgive us if we see a big, steaming pile of irony in the news that UMG is being sued for $1.25 million worth of piracy. ____________________________________ Universal Music is…
20 Best College Radio Stations [Princeton Review Survey]
The annual Princeton Review “Best College Radio Stations” survey has been released based on 137,000 surveys conducted from 382 colleges. For the 2018 list, results reflect responses from the 2016-17, 2015-16 and 2014-15 academic years. _____________________________________ 2018 Princeton Review’s Most Popular College Radio Stations This list comes via Jennifer Waits…
Bill Before Congress Rewards Infringers, Punishes Songwriter Victims [David Lowery]
A bill titled the "The Transparency in Licensing Act" but more commonly known as "The Shiv Act" in reality does little in the way of promoting transparency, and in fact punishes songwriters while benefiting tech and broadcasting behemoths, says David Lowery. ______________________________________ Guest post by musician and artist advocate David…
Why Event Marketers Should Learn To Lean On Their Ticketing Partners
As the one responsible for the marketing of a concert or event, there’s typically a great deal of pressure to up the headcount of attendees. One way to ease some of the burden in this situation is to get assistance from your ticketing partner. Here we look at three major…
5 Tips For Saving Money On Tour
Even if you’re not selling out stadiums every night, touring can be an incredibly fun and rewarding experience for an up and coming band. If done incorrectly, however, touring can result in a huge financial loss for the band in question. Here we look at 5 important ways to save…