[UPDATED] Former Billboard editorial director Bill Werde has been named director of the Bandier Program for Music Business and the Entertainment Industries at Syracuse University. The program, established in 2006, was launched with a gift from Sony/ATV Chairman and CEO Martin Bandier as part of SU’s Newhouse School. Bandier graduated…
Category archives: D.I.Y.
How To Get More Followers On Spotify
One of the most popular streaming platforms out there, Spotify is a great tool for artists to promote their music with, but getting people to follow your playlists can be challenging. Here we look at some valuable techniques for drawing fans in and gaining followers on the streaming service. _____________________…
This Man Is The Secret Weapon That Investors Believe Will Save SoundCloud
News came late last week that SoundCloud had been saved, for now, by an emergency $169.5 million cash infusion. Co-founder Alex Ljung would step aside to make room for new CEO Kerry Trainor. But how can the new exec turn the deeply unprofitable music streamer around? Fortunately, he has a…
What Is The Ideal Video Length For A Music Video?
With so many different platforms available on which to post video content, knowing precisely what the right length is for maximum fan engagement can be difficult. Here we list the platform specific ideal duration for artists looking to upload video content. ________________________ Guest post by Bobby Owsinski of Music 3.0…
Smart Touring: Six Keys To A More Lucrative Tour
[UPDATED] Running a successful tour is all about effectively managing expenses, and as an up-and-coming artist, you’re often at the mercy of the venues and may not have much leverage. But careful planning at the outset, and following these six tips can do wonders when it comes to finishing your…
How UnbelievableBeats Makes Money From Free Beats [CASE STUDY]
Here we examine a case study of artist Shaun Friedman who decided that, rather than sell his substantial library of unused beats, he would give them away for free, all the while building his mailing list and finding other creative ways to profit off of his work. ___________________________ In this…
7 Ways To Actually Enjoy Putting Out Your Album
While an important component of most artists’ musical career, releasing an album can be arduous and time consuming process, and with the wrong attitude it can become fairly miserable fairly quickly. Here we look at seven ways in which artists can make the launch process that much more fun. _____________________________…
Should Musicians Even Bother Making Albums Since Almost No One Is Buying Them?
Like it or not, we live in a singles driven music industry. A recent half-year report from Nielsen revealed that album consumption has taken a dramatic hit over the past six months, even for the industry’s stars. So, should you even bother "making" an album? ________________________ Guest post by Bobby…
Music Marketing Using Instant Gratification Tracks vs Complete My Album [Michael Brandvold, Jay Gilbert]
Music Biz Weekly co-hosts and marketing experts Michael Brandvold and Jay Gilbert discuss the difference between an "Instant Gratification Track" and "Complete My Album, and learn why you should always an Instant Gratification Track as part of your release plan. _________________________________ Related articles Amazon UK: HORI Nintendo Switch Splatoon 2…
A Simple Guide To Promoting Your Music On YouTube
As one of the most accessible content platforms on the web, being able to effectively promote their material on the site had become essential for artists. Here we look at a straightforward list of basic practices for any artist hoping to use the platform, regardless of the resources available to…