If you want to promote your music or get important info to festivals, venues, and journalists, then having a solid electronic press kit, or EPK, is essential. Here we look at exactly what an EPK is, and what you need to include in yours to make it as effective as…
Category archives: D.I.Y.
5 Email Marketing Metrics You Need To Be Aware Of
Email newsletters might seem antiquated to some, but they continue to have incredible value, particularly when it comes to reaching interested fans. Whether you’re just starting out with email newsletters, or have been doing them for awhile, here are the five most important metrics when it comes to email marketing….
How Are Musicians Utilizing Facebook Groups?
Despite being an impressive marketing tool, artists all too often dismiss Facebook Groups as unnecessary. Here we hear from four artists about their success using Facebook groups as a way to meaningfully connect with fans online. ______________________ Guest post by Randi Zimmerman of the Symphonic Blog All too often, artists…
Funding Your Music Career Through Grants
For working musicians today, it’s more important than ever to diversify your revenue streams. One avenue musicians can explore to help fund their careers is through grants. If grants are available in your country/region, they can play an important role in helping to finance your music career. What are music…
Government Regulations, Frozen Mechanicals ant the Importance of Advocacy
Chris Castle breaks down in detail just how harmful the regulations imposed by the government surrounding mechanical license royalty rates are, and the value of advocacy in righting the ship to create a more balanced industry. _____________________________ Guest post by Chris Castle of Music Technology Policy There is a certain…
When To Book Gigs: The Ultimate Artist’s Guide
As with so many things, timing is everything in the music business, and while many artists may spend countless hours perfecting their pitch to venues, no amount of preparations is enough if you make your booking inquiries at the wrong time. Here, we look at the ‘when’ side of booking…
Why You Need To Sit On Your Tracks Before Sending Them Out
Once you’ve invested your time and energy into cooking up the perfect track, your natural inclination may likely be to get it into the ears of your listeners as soon as possible. Unfortunately, this is precisely the wrong thing to do. Your chances of success are far greater if you…
What You Need to Know About Music Modernization Act and CASE Act
The Music Modernization Act and CASE Act are two of the most important pieces of U.S. legislation for musicians in decades. This week Rachel Stilwell from Stilwell Law joins Michael Brandvold and Jay Gilbert in the music business weekly podcast to explain everything you need know about both. How do…
Marketing Tips For Touring Artists
It may be a busy and demanding time for a musician, but letting your marketing slip because you’re on tour is a huge mistake. Here we look at some key tips for how artists can keep their marketing game strong while on the road. ____________________________ Guest post by Ainsley Lawrence…
29 Ways To Market Your Music Immediately
With this set of actionable bullet points, Chris Robley fires off twenty-nine ways in which bands and artists can promote their music right now. _____________________________ By Chris Robley from CD Baby’s DIY Musician Make a lyric video. Create a playlist of artists who influenced the new album or single. Pin…