Category archives: Customer Loyalty

You must connect with customers on an emotional level to become a ‘passion brand.’

You can’t count on lifetime fans unless you’ve seeded your brand image with transparency. Create the kind of open dialogue with customers that fosters loyalty for the long haul.

More than five million people watch the show every Sunday because it’s very good at delivering what its audience wants.

Companies that delight their customers receive free word-of-mouth marketing that their competitors miss. Here’s a four-step push to get customers spreading the word.

Customer loyalty is an important building block for the positive reputation of a business.

With loyal followers in tow, you’re far more likely to be successful.

Customers are primarily concerned about two things: your product quality and good communication. What are you doing to up your game?

Everyone wants to add customers, but don’t forget about the ones you already have.

Do you know who your most devoted regulars are? Are you listening, Uber?

Here are a few proven strategies that allow you to show appreciation for your customers well beyond the season of love.