Persuasive writing makes your content — and your solution — stand out from the rest. Sharpen your approach, and you’ll connect with readers in a meaningful way.
Category archives: Customer Experience
5 Writing Tactics to Win Hearts, Minds and More Business
Persuasive writing makes your content — and your solution — stand out from the rest. Sharpen your approach, and you’ll connect with readers in a meaningful way.
Scope Creep, the Killer of Projects
When a customer’s requests for add-ons and changes puts a project manager in an invidious position, scope creep has crept in.
Facebook Data Reveals What’s Stopping Millennials From Being Loyal to Brands
These young consumers want to commit to companies, but companies don’t always provide ideal experiences.
Connecting With Your Customer Is What Drives Relationship Marketing
Today’s customers want a good product they connect with on an emotional level.
Can Chipotle Ever Win Back Customer Trust?
The once thriving restaurant chain’s embrace of food safety as a corporate value is the best route to regaining consumer confidence .
6 Gestures That Wow Customers and Earn Their Loyalty
These five tips below will help you wow your customers and keep them coming back for more.
The Customer Isn’t Always Right and You Need to Challenge Them
Organizations with a culture of agreement are fundamentally set up for failure.
How Transparency Can Slash Your Churn Rate by 89%
One entrepreneur’s journey into radical transparency created amazing results.
Burger King Dresses Up as McDonald’s for Halloween
Your move Golden Arches.