Category archives: Customer Experience

The more retailers can learn about why products get returned, the more they can do to prevent them.

Murphy’s Law offers the insight, but only the best managers act in anticipation to mitigate its effects. Here’s how.

Put sales on the backburner, and focus on increasing your customer lifetime value.

Look for opportunities to provide a standout experience in everything so your customers will not want to look elsewhere.

L.L. Bean offers a ‘lifetime’ guarantee on its products. Isn’t that pricey for the company? Not if you keep talking about it.

The most common problem entrepreneurs face is that nobody has heard of them or their business.

Fatherly’s list of the 20 Most Innovative Companies for kids and parents features both the sharing economy and new takes on old favorites.

Overseas’ call centers are cheap. Replacing disappointed customers is expensive

Now hiring: A Happiness Hero to be the extraordinary gatekeeper of my business.

Once you recognize and tailor your pitch to your customer’s dominant type, among the four types, you’ll see positive results.