How to build a community around your brand.
Category archives: Customer Engagement
6 Steps for Converting Loyal Customers Into Enthused Brand Ambassadors
The best way to get more customers is to be introduced by your current customers.
Trigger Your Enthusiasm: What the HBO Hack Says About Customer Delight
By gathering intel and piloting potential talk triggers, entrepreneurs can build awareness and encourage the masses to do the marketing themselves.
What the Baseball Playoffs Can Teach Entrepreneurs About Fan Engagement
How Game 7 of the ALCS changed my outlook on engagement, and what you should watch for in the World Series.
3 Ways to Consistently Delight (and Retain) Your Customers
Start by meeting their expectations rather than trying to exceed them.
Always Look at a Product or Pitch From Your Customers’ Perspective
Chuck Mullins of Quiet Light Brokerage talks about one of his best business tips.
3 Ways for B2B Companies to Efficiently Retain Their Customers
Only 29 percent of B2B customers in one study were actively “engaged” with the companies they did business with. That says something about customer experience.
Solving Contact Center Woes With Customer Engagement
Companies that operate call centers are rethinking how they interact with customers.
Keeping the Human Element in Digital Customer Experience
Core values should not have to change because the way we work has changed.
Why This Coffee Shop’s ‘Clever’ Sign Isn’t So Clever At All
Making fun of your customers is bad business.