Kaelin Poulin founded LadyBoss after her own personal weight loss struggles, but becoming customer-centric helped her find business success.
Category archives: Customer Engagement
5 World Cup Strategies You Can Steal to Make Consumers Passionate Fans of Your Brand
Watch the World Cup for clues as to how you can drive direct-to-consumer growth.
Why Your Business Should Be More Like Trader Joe’s
You don’t need to take shortcuts to make profits.
10 Innovative Ways to Excite Your Customers
Indifferent customers are likely to start shopping elsewhere.
How Barilla Has Been Breaking Down Consumer Barriers For 140 Years
Today, the company has to convince customers that pasta is healthy and convenient.
If You Want to Win Over Customers, Appeal to Their Emotions
Shopping data often looks at website visitors through hard numbers, but humans are more driven by irrationality.
5 Tips for Quickly Reducing Customer Churn
To increase loyalty, businesses must realize that their relationship with the customer does not end with closing a sale, that’s where it actually begins.
How to Push Your Customer-Success Level Beyond the ‘Aha’ Moment
“Aha” is certainly nice to hear from your customers. But reaching a true, long-term engagement with them: That’s the holy grail.
3 Tips to Turn Your Brand Into a Religion
How to make your customers addicted to what you have to offer.
The Generation Gap: 6 Tips to Help You Understand and Serve Millennial and Generation X Clients
Each generation requires its own unique focus.