Category archives: Content Marketing

Hook them, engage them and tell them what you want them to do.

Are you hitting the target with your content, or could you use a little target practice? Here are a few quick tips for creating content that converts.

You already know about influencer marketing and, um, the Kardashians. But, what about tools such as GrooveJar and Almighty Press?

If you’re willing to do the hard work writing requires, you’re probably going to do all right.

Content personalization, video marketing and user-generated content are trends to watch.

Content-marketing is the most powerful engine driving sales, but few businesses have a plan.

Here are the four steps to platform domination.

The Microsoft founder’s prediction definitely came true.

Understanding your potential customers will ultimately make them paying customers.

Finding or creating the right images to illustrate your brand’s story can be just as much work as crafting your message.