Category archives: Content Marketing

Whoever you think is your target audience, make sure that they really are.

Doing the smart thing for the wrong reasons is just dumb.

Buffer. Almighty. Press. SumoMe. Why not use them all together in one turbocharged work flow?

Trust, relevance and interest are what attract readers to content, which then, quite naturally, introduces them to the products content providers sell.

Creating ‘content with a purpose’ rather than content that’s about, well, whatever, is one big resolution you should make.