Category archives: Consumer Psychology

With more people shopping online than ever before, it’s time to use digital consumer psychology to your advantage.

With science on your side, making the effort will pay dividends.

Now is the time to analyze if your business processes are convenient to your customer, and what needs to be done to bring more ease-of-use.

Give your business a boost by learning consumer psychology.

Buying behaviors are largely driven by emotions and then justified by logic, so it’s important for entrepreneurs to tap into psychology to boost sales.

A richer color scheme encourages customers to tip a lot more.

Pay attention to the tricks that ‘get’ you. Then replicate them in your own business.

Pay attention to the tricks that ‘get’ you. Then replicate them in your own business.

Women are leading effective consumer boycotts of companies that do business with Trump brands.

The five stages of the customer conversion process are as follows: attention, intrigue, evaluation, trust and compulsion. Follow them diligently.