Music takes center stage in MBLM’s Brand Intimacy 2019 Study with Spotify, Pandora and Apple Music all landing in the in the top 5. Brand Intimacy is defined "as the emotional science that measures the bonds we form with the brands we use and love." U.S. Top 10 Most Intimate…
Category archives: Brands
Indo for Weeks: Biggie’s Son Launches New Cannabis Company Think BIG
In an exclusive interview, CJ Wallace talks about the origin story of the brand that both honors his legendary father and ushers in a new era.
Why This Spirits Company Is Making a Name for Itself With a Small-Business Attention to Detail
The CMO of Pura Vida explains how customers are expressing a genuine interest in what is going into their cocktails.
The Onion Co-Founder Shares Tips He Used to Build the Multi-million Dollar Brand
The Onion is one of the most successful and enduring comedy brands in the world. Co-Founder, Scott Dikkers, shares how he built the multi-million dollar brand
Extend Your Brand’s Reach With Licensing
The practice has prospered for nearly a century, and the playbook is dogeared, yet many brand owners hesitate.
No Joke: How Comedian Kevin Hart Is Building a Brand That Will Outlive His Fame
He’s one of America’s most famous funnymen, but here’s what most people don’t see: Kevin Hart is often in his office, running a far more ambitious comedy machine.
What Factors Determine a Brand’s Value?
David Haigh, CEO of Brand Finance, gives insight into the international standard that defines how all brands are ranked.
How and When Brands Should Chime in on Important Issues Such as #MeToo
It’s not easy, but there is a correct way to go about doing it.
The Products and Brands We’ve Lost This Year
We’ve lost a number of iconic products and companies in 2017.
Iconic Businesses From the Year You Were Born
Check out some of the businesses and brands founded from 1950 to today.