Category archives: Branding

You want to trust your gut – but this test can help confirm that the name you like is right for your business.

By creating entirely new words, you may be able to develop a truly unique name for your business.

Erika Nardini, CEO of Barstool Sports, discusses how her experience with the early days of the internet prepared her to run this fast-growing media brands.

Here’s one way to take all your business name ideas and narrow your options to something workable.

Learn why these three factors can make or break your business.

Don’t overlook the role branding plays in your business’s success.

An unusual business name can work in your favor…if you pay attention to these three qualities.

Phillip Stutts discusses the branding and marketing lessons he’s learned from working in politics for the past two decades.

Jessica Abo sits down with speaker, facilitator and performance consultant Jayzen Patria.

You may not know it, but your industry has unwritten rules when it comes to business names. Find out what yours might be so you can craft a name that resonates with your customers.