Category archives: Branding

Without concision and empathy, your marketing is ugly (or at least boring). Here are give tips to help you get your brand messaging on-point.

That your product or service is unique is not enough, you also need the market to easily identify it. This is how Bimbo, Escudo, Tía Rosa and Juguetes Mi Alegría did it.

As women at the forefront of key areas in a technology company, we are obliged to guarantee the advancement of women and make diversity one of the pillars of cultural transformation.

All brands are businesses, but not all businesses are brands — unless they take steps to build a brand identity.

The mascot of Grupo Bimbo, one of the largest bakeries in the world, – operators of brands such as Wonder, Tía Rosa, Oroweat, SaraLee-, appeared in a special package of Pétalo napkins.

With usage soaring and only 0.5% of users sharing content, the grounds are fertile to build a sensational personal brand organically.

Knowing when to correct things will help you create a consistent brand that will establish your value in the market.

Developing your brand identity is far more than just a logo.

Video has become the preferred format of users today. Are you taking advantage of it?

How to identify if your brand values are still guiding your business and how to recalibrate if they’re not.