Disruption doesn’t have to be as elusive as you think.
Category archives: Branding
To Build a Powerful Brand, Begin on the Inside and Move Out
Powerful brands don’t look to consumers to define them; they do what they believe and look at consumers for advocacy.
Crocs Are Cool Again? How They Made a Comeback.
Crocs has gone from disdained brand to record sales highs and stock prices, thanks to a solid Gen-Z-focused digital strategy.
Reviving the Sun: Luis Miguel and his relaunch campaign
The life of Luis Miguel, undisputed icon of Mexican pop culture, is on everyone’s lips in the super popular Netflix series that seems to be an effort to revive his career. What can we learn from it and its relaunch?
3 Ways You’re Killing Your Brand
You know you’re better than your competitors. Everyone else should know it too. But if you don’t get your brand right, you may kill your shot.
Automate and Enhance Your Brand Design With This Award-Winning Tool
RelayThat makes it easy to design your brand’s marketing materials effectively.
Marketers, Make Things That People Want to See, Watch and Buy. In That Order.
Marketing expert Robert Willey details what brands need to do more (and do less) to make lasting connections.
Not always: The name change from Volskwagen to Voltswagen was just a joke
It was a joke for April’s Fool, the American April Fool’s Day, which will be celebrated this week.
AstraZeneca changes the name of its vaccine
The European Medicines Agency approved the change on March 25.
As COVID-19 Challenges Companies, Keep Building Your Brand
With continued challenges of the COVID-19 pandemic, new distribution channels and messaging can help continue consumer trust.