When it comes to branding, absolutely everything matters.
Category archives: Branding
How Brands Like Barbie and Looney Tunes are Tapping Licensing Trends All Marketers Should Know
Marketers of everything from toys to T-shirts tap NFTs, social causes and DTC sales to grow business and win over today’s consumers, which could help connect smaller brands to bigger audiences.
Ready to Start a Business? Think About Brand Strategy Before You Start Spending.
Your brand strategy needs to be at the forefront of your planning.
‘Madafaker’, ‘sanababish’ and ‘asupichimaye’! These Tamaulipas sauces are conquering the internet because of their curious names
The products of Super Carnicería 18 were born as a sincere tribute to the father who founded the business. Today they are receiving orders even from Germany.
The 6 key tips from Coca-Cola to create a legendary brand
Learn from the experiences of the world’s largest soft drink company to help you succeed.
4 Strategies Drake Taught Me About Branding and Business
Applying some of Drake’s strategies to your brand can help you grow your business and influence.
5 Strategies You Need to Build Your Brand
Brands are built by people who love the business vision and mission.
How to Tell Your Brand’s Social Impact Story
Authenticity, Philanthropy and Sustainability can be the Cornerstones of Success.
Learn How Branding Skills Can Help Your Business Scale
Get the design skills you need to build your brand.
Should You Name Your Business After Yourself?
Should you create a new name for your business or brand or use your personal name? Here are five scenarios in which it makes sense to go with your personal name.