The central problem with visibility isn’t awareness of its importance; it’s finding the cash to pay for it.
Category archives: Branding
What Small Businesses Can Learn About Creating a Lasting Brand From Apple, Dunkin’ Donuts and CVS
These three examples provide a template for success.
5 Tips for Building a Strong Brand Identity
What’s in a name? Everything: A vibrant brand is what keeps a prospective customer interested long enough to view your offerings.
3 Key Components to Standing Out as a Brand
Author Jill Schiefelbein chats with Dorie Clark, author of “Stand Out” and “Reinventing You,” about becoming known in your industry.
How To Protect Your Service Business and Brand It For Success
Often times, you become the brand.
6 Personal Branding Rules to Being Popular and Profitable
Rule #3: don’t tie yourself down with too many rules.
How to Communicate Your Brand Across Multiple Audiences and Platforms
Author Jill Schiefelbein chats with Ivonne Kinser, director of digital strategy and innovation at Avocados From Mexico, about building a singular brand voice.
Breaking: Kmart Drops Nicki Minaj Line After ‘Dramatic Sales Drop’
Grand opening, grand closing. Looks like Kmart’s relationship with Nicki Minaj is abruptly ending. The struggling retailer just announced that it is canceling the rapper’s clothing line. It was an ill-fitting relationship. And just this weekend, Kmart announced the end of its relationship with Nicki Minaj. In fact, Kmart is not only ending it, […]
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Trust Your Insights More Than Those Big Brands You Envy
Be original, not a copycat.
What Car Brands Are Most Frequently Mentioned by Musicians?
What are the most frequently mentioned car brands in popular music? AutoNation actually scrapped though hundreds of thousands of songs to figure this out. Whether it’s ZZ Top, Prince, or Drake, cars are a constant in popular music. So someone at AutoNation actually decided to comb through hundreds of thousands of songs to find out […]
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