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Category archives: Branding
The 4 Most Lethal Branding Mistakes and How to Avoid Them
Have a well-written and consistent message across all mediums.
Are Your Employees Unintentionally Sabotaging Your Branding Efforts?
Drunk posting on Facebook isn’t flattering for you or your employer.
Beauty Entrepreneur Bobbi Brown Explains the ‘Secret Sauce’ to Building a Brand Loved By Everyone
In our ‘Tough Love Tuesday’ series, Brown talks about the importance of listening to your inner voice, being confident and how she handles the word ‘no.’
How to Build a Better Brand With Human-Centered Design
Your brand needs to be a constantly evolving asset. Here are some recommendations on how to do that.
4 Ways to Reach a New Target Audience Without Abandoning Your Old One
Four strategies to reach a new demographic without changing what current customers already love about your company.
Beauty Entrepreneur Bobbi Brown Shares Her Secrets to Building a Brand With a Cult-Like Following
In our upcoming episode of ‘Tough Love Tuesday,’ the woman behind the namesake beauty brand will share what it takes to get a tribe of people to adore your company.
How I Defined My Brand Language Using This Secret Tool
In our latest episode of ‘Tough Love Tuesday’, brand strategist Jennifer Kem talks about how entrepreneurs must focus on archetypes to find a brand that resonates with their audience.
3 Branding Goals I Know You Can Accomplish This Year
Establishing and achieving branding goals early on will inevitably leave your clients with a positive perception about your company for years to come.
Side Hustlers: Find Out How to Build a Powerful Brand That Your Customers Will Love
Brand strategist genius Jennifer Kem on Tuesday will share the secret of what makes a great brand, how to develop your brand and the importance of feedback.