Category archives: Branding

With the rise of social media, our increasingly digital world has completely changed the landscape of how we think about branding today.

On developing more “human” brands.

Considering changing a company or product name? Stop. Before you jump to conclusions, use this framework to conduct a name assessment and think through your options carefully.

As a brand grows, consistency reinforces positive values and builds trust and credibility.

Brand messages must be complemented by powerful design elements. Both must be consistently applied across all marketing channels in order to be effective.

Concerned about brand awareness? Here are five metrics to help you measure and improve your brand health.

Having an everlasting brand is critical to your success now more than ever. If you’re wondering where to start when it comes to branding yourself or your business, here are some ideas to get your gears turning.

In today’s world of rapid startup growth, branding your company is essential to stand out from your competitors and find success.

Spoiler alert: It’s not because your story is too boring or your audience doesn’t care.

Authentic branding is not about “appearing” authentic – it’s about truly being who you really are. Here’s how to establish a brand that reflects your honest self.