Customers aren’t loyal to a product. They’re loyal to what’s behind the product.
Category archives: Branding
How to Differentiate Your Brand With Customers Who Crave Experiences
One hotel brand found its guests want a special experience at each location.
8 Old-School Branding Techniques That Will Still Work for You Today
The ‘Mad Men’ days are long over, but what survives are such Don Draper trademarks as business cards, snail mail and testimonials.,
This Entrepreneur Built the Hottest Celebrity Spot on the Planet — and a Brand With Staying Power
Andrew Medal chats with Mark Birnbaum about how his global restaurant group has become a Hollywood hotspot, and how to establish a brand that stays on top.
Today’s Savvy Branding Mixes Traditional and Modern Brand Strategies
Grow your brand in 2018 by focusing on authenticity and consistency
Today’s Savvy Branding Mixes Traditional and Modern Brand Strategies
Grow your brand in 2018 by focusing on authenticity and consistency
Online Sales and the Importance of Branding Your Business From Day 1
One lesson is that the founder of the brand — unless we’re talking Steve Jobs — shouldn’t become the face of the business.
Why You Should Hire One of These People to Tell Your Brand’s Story
Veterans are geniuses at storytelling.
These 13 Skills Will Improve Your Branding Efforts
Why Branding Experts Need to Step Out of Their Silos
The broader brand community needs to work more closely and more constructively together to help brands explore more effective ways to grow.