Category archives: Branding

In part two of her four-part series, contributor Jessica Abo sits down with Grayce and Co’s Kathleen Griffith to discuss how she can develop her brand positioning — and how you can, too.

Employer branding will help you hire new employees, create a strong company culture and even reduce marketing costs.

Contributor Jessica Abo sits down with branding expert Kathleen Griffith in a special four-part series to figure out how she can grow her business and what you can do to scale yours.

To recruit top talent, focus on branding.

Here are steps entrepreneurs need to take to build a strong brand that outlives the Instagram moment.

Diageo’s Jane Walker brand launch fell flat with female consumers — here’s why.

Face-to-face was the first, and is the ultimate, medium for communication.

If people don’t know who you are and what you represent, they won’t do business with you.

Think about Volvo, which stands for safety, or Ferrari, which is all about speed and excitement.

Be honest, get help and know what you want in a new brand.