Establishing a strong brand will guide hard business decisions, attract loyal customers and help you avoid costly mistakes.
Category archives: Branding
What Did American Consumers Want From the Maker of Cup Noodles and Top Ramen? Hats and Shirts, Apparently.
Nissin, the Japanese maker of instant noodles who first came to the U.S. market in 1970, has made a concerted effort to listen to U.S. consumers for the past three years.
Creating Positive Marijuana Awareness Should be Part of Every Cannabis Branding Initiative
Marijuana has been vilified for generations. No branding will succeed if it doesn’t challenge dated and unfounded prejudices.
4 Critical Steps for Building a Memorable Brand
Developing an impactful brand is make-or-break. It’s what will help your company gain new customers, and most importantly, it’s what will keep them coming back.
Savvy Startups Like Casper and Brandless Are Investing in Brand Image First — and You Should, Too
Product used to be king, but in today’s fast-moving, copycat-filled world of business, a strong identity can be the key to success.
Refreshing Your Brand Doesn’t Mean Starting Over
There are ways to make impactful changes that resonate with your customers without starting from scratch.
5 Simple Adjustments That Bring In High-End Clients Consistently
Don’t settle for clients who pay late, ask for discounts and deals, waste your time and don’t do the work.
As a Founder, You Must Also Be the Face of Your Company
A company’s founder or CEO is a critical marketing tool.
3 Considerations You Must Think Through Before Taking a Political Position as a Brand
It is becoming harder for brands to stay neutral in our hyper-political times.
5 Branding Tips If You’re an Entrepreneur on a Budget
Ever hear of a brand style guide? That’s the very first thing you’ll need.