Category archives: Branding

What’s your company’s USP? You know what that is, right?

The iconic dessert restaurant will stretch its brand for the first time with packaged pints sold in 7-Eleven stores.

Illustrations, minimalism and millennials are among the trends you should be paying attention to for your branding strategy.

Three ways to expand the licensing value of your brand.

Here’s how you can make your business idea rise above the noise and generate excitement.

Entrepreneur paid a visit to the iconic, recently re-opened toy store.

Plastic baggies? Forget it! Canndescent is selling its product in high-end packaging that consumers will be proud of.

For every six employees, there is one doing what he or she can to tear your brand apart.

The international star taught me a lot about being a savvy business owner.

A new generation of consumers are choosing to engage with the brands that share their values and beliefs.