Category archives: Branding

Instead of pushing a product, Feals focuses on its customers’ pain points.

This statement can differentiate you from other businesses and entrepreneurs in your space.

The author of the ‘Chicken Soup for the Soul’ series shares a few steps of how your business can distinguish itself.

Cannabis is barred from advertising platforms open to beer, booze and prescription drugs with long lists of scary side effects.

Here’s how to sell your content without selling out.

While 80 percent of brands think they understand their customers’ emotional needs, just 15 percent of consumers agree. Time to get social.

Andrew Medal connects with Billy Gene in San Diego to talk all things digital marketing.

Two industry experts give their tips for breaking into this green-hot industry.

Festivals and sponsors collaborate with each other to create events that help bring communities together.

No matter what product or service you sell, as the owner of your business, you’re really selling yourself. Follow these five tips to create a personal brand that connects with customers.