To avoid “empathy washing” your brand, here is a cheat sheet to ensure your organization walks its talk.
Category archives: Branding
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Streamline your branding initiatives with the AI-enhanced tools of Luminar 3.
Building A Solid Music Brand (And Why You Should Have Done It Yesterday)
For many bands and artists, branding may simply not be a part of their day to day vocabulary, or if it is, it likely isn’t their number one priority. Here, Angela Mastrogiacomo explains why creating a solid brand is so essential to your career, and how to go about making…
Building a Brand With One of the World’s Best Rebounders
Check out this wide-ranging conversation with NBA star Dennis Rodman.
How to Develop Your Personal Brand Like a Marketing Professional
Creating a successful personal brand is doable, especially if you have a dedicated process in place.
Building the Brand, the Team and the Legends
Jerry Jones Jr. discusses the evolution of the Cowboys’ branding efforts.
5 Tips For Branding Yourself In The Music Biz
Making it in the modern music business requires more than just talent and good music. In order to stand out in a competitive field, today’s artists must work hard at defining their personal brand. In the following article, we explore what a personal brand is, and how cultivate your own….
This Entrepreneur Had to Welcome Failure When He Switched Lanes
Scott Allan shares how he uses his engineering education to inform the way he helps to grow his company’s brand.
Creative Ways To Strengthen Your Band’s Image, Brand
While most musicians dream of achieving some level of success, the majority of artists aren’t lucky enough to also be natural entrepreneurs. Still, if you can’t cultivate an interesting enough image to attract new fans, chances are you won’t have much of a career in the music business. Here we…
How Brands Connect Emotionally With Consumers
Rich Krause, CEO of Capital Brands, shares his thoughts on how to deliver the best products to consumers.