Category archives: Branding

Entrepreneurs have long been quick to adopt new marketing trends, and personal branding is no exception.

If a personal brand is how you are perceived, a personal digital brand is how you are perceived through the data that represents you on the internet.

Learn the five step process for creating, promoting and delivering your services.

Weeding out the wrong clients is just as important as drawing in the right ones. Luckily, when you show up authentically, your personal brand will do both for you.

Find out which social media platforms you’re missing out on that could potentially help boost brand awareness, generate leads and increase conversions.

CEO of Fender Musical Instruments Andy Mooney is placing bets on new avenues and repeat performances for an iconic American brand.

On the actual day, your photographer will take care of everything. But for your photoshoot to be successful, you just can’t skip the prep work.

Many brands fail to tell a compelling story and to the right audience. Here are three steps to ensure you’re getting it right.

Your brand awareness can increase during strenuous times if you follow these five marketing and branding strategies.

Getting on Wikipedia is a great way to level up your brand credibility, build consumer trust and stand out in your field.