While playlist placement has become the holy grail for many artists and their promoters, this new case study of sorts from Kieron Donaghue, looks at how playlist placement alone is not in and of itself sufficient as a marketing strategy. ________________________ Guest post by Kieron Donaghue of here.org.uk Last Friday…
Category archives: Apple
How To Make Collaborative Playlists On Spotify, Apple Music
One of the best parts of listening to music is getting to share it with your friends, and thanks to the magic of modern playlisting, collaborative playlist creation can is now a reality. Here Randy Zimmerman walks us through how to create group playlists on both Spotify and Apple Music….
Spotify Passes 232M Monthly Users, 108M Subscribers
Spotify has passed 232 million monthly active users, up 29% since this time last year, including 108 million paid subscribers, up 31% YoY. The new stats were one of many strong new numbers shared by the streamer in a Q2 earnings report on Wednesday.
L7 Pledges Legal Action Against PledgeMusic
In an open letter to fans, indie band L7 summarized their own experience and those of other musicians: "in a nutshell, the funds that many bands and their supporters raised through the crowdfunding platform were absconded by the company with zero accountability and unreturned legal appeals." Thanks to help from…
Come Together: Why The Music Industry Must Break Down Data Silos
In this article, Jeppe Faurfelt breaks down the different data silos which industry artists should be keeping track of, why the distinction between them is so important, and why everyone on an artist’s team should have access to all of them. _____________________________ Guest post by Jeppe Faurfelt, Co-Founder & CCO…
Pandora Adds Conversational Voice Mode For All Users ‘that sweeps the floor with anything else out there’
This morning, Pandora rolled out Voice Mode for all users. The advanced, conversational voice interface combines voice-recognition and Natural Language Processing with Pandora’s Music Genome Project personalization technology so that users can talk conversationally with Pandora as specific or vague as they want. Pandora is calling Voice Mode "the most…
Secrets For Digitally Advertising Around Your Next Tour
We have reached a point where artists can run digital advertising simultaneously across Facebook, Instagram, and even YouTube with relative ease, but with your budget likely already tight, making every dollar spent on digital advertising go as far as possible is paramount. Here we look at some secrets for getting…
Apple Music Launches ‘Rap Life’ Playlist, Beats 1 Show
Apple Music has launched Rap Life, a new global playlist and Beats One radio show spotlighting the best new hip-hop. The move comes in direct response to Spotify top-rated Rap Cavier playlist which has 11.7 million followers. The Apple Music playlist – formerly known as The A-List: Hip-Hop – is…
Apple Music takes on Spotify’s influential RapCaviar with Rap Life playlist and weekly show
Playlist was formerly known as The A-List: Hip-Hop
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Spotify and Apple go big on independent artist Aaron Smith… and get major record labels talking
Scottish songwriter lands enviable support from streamers
The post Spotify and Apple go big on independent artist Aaron Smith… and get major record labels talking appeared first on Music Business Worldwide.