Category archives: Analytics

Chartmetrics: Artist Cross-Platform Performance, Ranks, Scores

Here we look at a detailed breakdown of how to do an instantaneous side-by-side comparison of bands and artists’ general performance through the utilization of Chartmetric’s massive data warehouse. ______________________________ Guest post by Josh Hayes of Chartmetric Update as of 2019/06/22: Cross-Platform Performance now also includes Apple Music as a…

Chartmetric Offers Artist Cross-Platform Performance Ranking

In this in-depth article from Chartmetric, Josh Hayes provides a detailed breakdown of how to utilize the website’s data warehouse to instantaneously compare and analyze the general performance of artists across platforms. ____________________________ Guest post by Josh Hayes of Chartmetric The biggest challenge to understanding artist performance is contextualizing different…

Ramones Lyrics, Music Industry Metrics [Glenn Peoples]

As profitability returns to the recorded music industry, Glenn Peoples found some unexpected wisdom from one of the world’s greatest punk outfits, The Ramones. He draws lessons from the punk pioneers on how to navigate and understand music’s new and complex landscape ____________________________ Guest post by Glenn Peoples from Medium…

Find Your Fans: Utilizing Data To Analyze Your Audience

Thanks to the wonders of the digital age, artists now have a vast array of data and analytics at their fingertips that can help them to get a much better sense of who their fans are help expand their reach and attract new ones. _____________________________ In this latest contribution to…

How Data Metrics Work For Independent Artists

While social media platforms offer artists a convenient method for contacting and advertising to fans, these sites also provide valuable marketing info behind the scenes on the demographics of visitors and other helpful data-driven insights. _____________________________ Guest post by Carter Wilson of the Berklee College of Music: Music Business Journal…

6 Analytics Tools: How To Change Future of Music Marketing

After a tough few years during which the sale of physical albums declined precipitously, the music industry seems to be making a relatively speedy recovery. This rebound has been assisted heavily by music companies’ harnessing of analytics and big data. Here we look at six such analytics tools that are…